After studying the information given by a client, we have an accurate understanding of that client’s needs. We are then able to determine the most suitable solutions to fulfill those needs, working on them until we choose the solution that best fits those specific needs.  

For Promote’s team it is very important to maintain direct contact with our clients. We know that each client’s project requires a different approach, so feedback is an important tool for achieving the customer’s project expectations. Our design team will be able to manage all of your design demands because we possess the required skills, expertise and quality awareness to get the job done.

The process starts when your company fills out the initial visual identity questionnaire. We organize the information into the areas of corporate reality, identity, image, and communication. Next we analyze and diagnose your company’s communication needs in every one of the mentioned corporate areas. We categorize the concepts to make positive intangible features stand out. Finally, we shape them in the most effective way through the design of the initial logo concepts shown in a first draft.
 
Following, we start the process of defining the final logo through a close communication between the company and Promote Studios team in a dialog of feedback and revision.

The logo design approval triggers the stationery design and other key applications such as web design, presentation master template, advertising, etc. In most cases, the customer will want to have control of the company’s visual identity for the long term; then a corporate visual identity standardization manual is developed.

A good visual identity not only reflects what the company is, but also can influence positively the corporate image (enhancing it), showing what the company wants to be, its goals and its values.

The most important task of an efficient corporate identity system is to keep your company brand at the “top of your customer’s mind.” You want your brand to stand out among a large group of competitors. That can be accomplished through the consistent presence of your brand in the market. That key to the success of that consistent presence is standardizing the visual elements in the different visual communication applications.

For those reasons, your company’s corporate identity must be done by experts. Promote Studios has skilled and experienced graphic designers specializing in corporate identity with the required expertise to succeed in an aggressive market.